OZON, one of Russia's largest online sales companies, is expanding to Georgia. This marks the seventh country outside of Russia, following Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, and Uzbekistan, where the company will offer its products. According to Kakha Kaladze, the General Secretary of Georgian Dream and the Mayor of Tbilisi, Georgia’s doors are open to unsanctioned Russian companies.
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Based on information published on the OZON website, residents of Georgia can now purchase over 50 million products across various categories, ranging from electrical appliances to beauty and health items. During the initial phase, delivery of orders will take approximately 14 days.
"We already deliver consumer goods to customers in Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, and Uzbekistan, and we are pleased that, starting today, residents of Georgia will join them. To earn their trust, we will offer high-quality service, a wide range of products, affordable prices, and convenient delivery," said Alexey Sapon, Director of Operations and Development for OZON in CIS countries.
According to the TASS agency, the online platform connects 550 000 entrepreneurs with 51 million active buyers, offering a selection of 370 million products. The company also engages in cross-border trade with China and Turkey.
Kakha Kaladze stated that he does not see any issue with OZON entering the Georgian market.
"Any individual or company, including a Russian company that is not sanctioned, can enter the country, conduct business, and employ people. I don't see any problem with this. To be fair, I would remind you that years ago, strategic facilities in the country were sold to Russian companies, not only private firms but also Russian state companies," Kaladze told journalists.
Following the start of Russia's full-scale war in Ukraine in February 2022, tens of thousands of Russian citizens moved to Georgia.